QUALIFICATIONS,REQUIREMENTS, DUTIES AND RESPONSIBILITIES Basic Salary Scale: Ksh.58,360.00 - 90,200.00 (CPSB 06) House Allowance: Ksh. 25,500.00 pmCommuter Allowance: Ksh. 8,000.00 pmOther Allowances as Per the SRC CircularsTerms of Service: Permanent and PensionableRequirements for appointment:-Bachelor’s degree in Marketing, Business Administration (Marketing option), Commerce, Economics, or any other relevant and equivalent qualification from a recognized institutionKnowledge and relevant work experience of not less than three (5) yearsDemonstrated experience in marketing strategy, branding, promotion, or public relations, preferably in a public or development contextProficiency in marketing tools, digital media, market research, and campaign managementDuties and responsibilities:-Develop and implement county marketing strategies, plans, and programsPromote the county's image, investment opportunities, products, and servicesCoordinate marketing research and analyze trends to guide policy and promotional initiativesManage county participation in trade fairs, exhibitions, expos, and other marketing eventsDevelop and disseminate promotional materials, content, and publicationsCollaborate with public and private sector stakeholders to enhance county visibility and investment attractivenessOversee branding and public relations activities for the countySupervise the development and management of the county's marketing platforms, including websites and digital channelsCoordinate tourism and investment marketing campaigns if applicablePrepare periodic reports on marketing activities and performancePlan, monitor and evaluate performance of staff against the set target